经济新常态下的茶企业突围之路

The Breakthrough Ways of the Tea Enterprises under New Normal Economy

通过分析发现经济新常态中存在创新持久动力不足、产能过剩问题严重、茶行业市场两极分化严重等三种问题现象,认为中小企业可以选择从细微处做精而美产品,也可以选择以品牌内容为驱动力,以细分市场为突破口的专精发展方式,迎合经济新常态。另外,认为在经济新常态下培育茶业龙头企业也很重要,除了抗风险能力强,促进茶产业的稳定发展外,发展龙头企业有利于去库存。

The analysis showed,three kinds of phenomenon questions exists in the tea industry under the new economic normality, last-ing power innovation shortage,serious overcapacity problem and Tea Industry market polarization serious. SMEs using fine specialized growth model to meet the new normality economic , can choose from the subtle to do fine and beautiful products, it can also choose to brand content as the driving force, or using market segments as a breakthrough. Additionally,fostering leading tea enterprises is vital to protect against the risks and de-stocking,it is also beneficial to promote continuously the stable development of tea industry.