探析电视综艺节目“商务导演”的功能与手法

Analysis on Function and Technique of TV Variety Show “Business Director”

近年风生水起的电视综艺节目,由于制作成本的无休止攀升,逼迫着电视综艺节目导演既要在节目中取悦于赞助方和受众方,还要不失艺术水准,尤其是在商业化的操作层面拿出愈加老道成熟的新方法;以其更加浓厚的流行文化色彩改变着媒介的话语系统,建构着电视综艺节目新的语境,于是商务导演应运而生。这是一个既有艺术追求,又能满足市场需求的全新工种。

With popular TV variety shows of production costs endless to rise in recent years,that it is forced to director not only please sponsors and audience in the show but also do not break the art level,especially in the commercialization of take out a new method of in-creasingly sophisticated mature operating level.It will construct a new context with the more strong popular culture color changing media discourse system, which variety show on TV and business directors arises at the historic moment.This is a the new type of work that it can both satisfy artistic pursuit and the market demand.