论互联网时代综艺节目的营销特征——以2015-2016时间段节目为例

Rearch on the Age of the Internet Marketing Characteristics of the Variety Show——Taking the 2015-2016 period program as a example

通过对2015年至2016年上半年新出现的电视台综艺节目和网络综艺节目的节目定位、营销策略与手法的分析,力求找寻互联网时代综艺节目相互借鉴、依存、交错、重叠、交融,甚至影响的特征与规律,从而寻找综艺节目更好的市场突破口。

By 2015 to 2016 in the first half of the emergence of new variety show on TV variety shows and network program localiza-tion, the analysis of the marketing strategy and tactics, To search for the Internet age variety show from each other, interdependence, criss-cross, over lapping, blending and even affect the characteristics and regular to look for variety shows better market breakthrough.