“70、80、90后”游客高铁旅游行为对比研究

Comparative Study on Travel Behavior of 70s-generations,80s-generations and 90s-generations by High-speed Rail

当前,我国旅游大众化趋势日益显著。基于432份高铁旅游游客出游行为调查数据,重点分析"70、80、90后"群体乘坐高铁的出游行为特征与总体满意度及意愿偏好等内容,对"70、80、90后"群体进行对比研究。根据调研中反映的问题,扩容高铁旅游圈,针对不同群体的需求开设特色的高铁旅游专线等,有利于促进高铁旅游繁荣。

At present,the popularization of tourism in China tends to be increasingly obvious. Based on researching the travel behavior of 432 tourists by high-speed rail,the analysis is made in terms of the characteristics of travel behavior and overall satisfaction and preference of travel behavior of the generation after 70 s,80s and 90 s.The three groups＇ travel behaviors are compared. According to the problems found in the research,the scope of high-speed rail travel should be enlarged,the special railway line should be operated aiming at different groups. All of these are helpful to promote the prosperity of high-speed rail travel.