摘要
从社会符号学视角分析多模态语篇只能揭示其表层意义,从概念隐喻视角则可以揭示其认知基础。应用Lakoff的概念隐喻理论分析多模态语篇中隐喻的特征及意义的解读,并以2014年巴西世界杯会徽"激励"为例对多模态语篇中隐喻的识解机制进行研究,结果表明,隐喻作为思维方式既存在于语言中,又存在于非语言载体中,隐喻对多模态语篇中意义的构建和解读起重要作用。2014年世界杯会徽成功地传达了世界杯的精神和举办国巴西的历史文化特色。
Analysis of multimodal discourse from the perspective of social semiotics can only find its surface meaning,while conceptual metaphor can help explore its cognitive basis. This paper aims to analyze the features of metaphor in multimodal discourse and its interpretation within the framework of conceptual metaphor theory,and then uses the official emblem of 2014 Brazil FIFA World Cup ＂ Inspiration＂ as an example to explore the interpretation mechanism of multimodal metaphor. It is found that metaphor,as a way of thinking,exists in both linguistic and non-linguistic discourse and metaphor plays a great role in the construction and interpretation of meaning. The official emblem of 2014 FIFA World Cup successfully conveys its spirit and the historical and cultural features of its host country Brazil.
出处
《河南工程学院学报（社会科学版）》
2016年第3期67-70,共4页
Journal of Henan University of Engineering(Social Science Edition)
基金
2014年度郑州大学优秀青年教师专项科研基金项目(2013-25-15)
关键词
多模态语篇
概念隐喻
多模态隐喻
多模态转喻
2014年世界杯会徽
multimodal discourse
conceptual metaphor
multimodal metaphor
multimodal metonymy
official emblem of 2014 FIFA World Cup
