产品包装内涵文化探究——以“鼎盛中原”系列包装设计构思为例

Exploring Cultural Connotation of Packaging of Products——Illustrated by Reflection on Series of Packaging of "Prosperous Central Plain"

目前,产品包装内涵文化已经超越包装功能本身,成为文化的扩张和延续,设计体现民族特色的产品包装形式已成为当代产品包装设计界的共识。"鼎盛中原"文化产品系列包装设计,把鼎纹样和标志组合运用到包装设计中,更好地体现了中原传统文化的特点。从传统艺术、设计风格、民族审美中找寻结合点,传递产品包装内涵文化,探寻具有中国风格、民族特色、符合东西方审美的产品包装,是当代中国产品包装设计师面临的问题。

At present,cultural connotation of product packaging has gone beyond packaging itself and has become the expansion and continuation of culture. The way of product packaging reflecting the national characteristics has been the common view of designers of contemporary product packaging. Serial packaging designs of ＂ Prosperous Central Plain＂ applied the combination of veins of vessels and marks to packaging design,having propagated and carried forward the characteristics of the traditional culture of Central Plain,searching for binding point among traditional art,design style and national taste,delivering cultural connotation,and exploring Chinese style,ethnic characteristics and product design in accordance with eastern and western taste.