移动互联网时代英文科技期刊的宣传推广

New effective promotion approaches for English scientific journals in the mobile Internet era

【目的】探索在移动互联网时代,英文科技期刊如何通过高效的宣传推广活动快速提升其国际能见度和国际影响力。【方法】结合工作实践,探讨利用大型网络数据库、新兴社交网络、国际出版商发行平台等资源进行期刊宣传推广的新方法。【结果】经过卓有成效的宣传推广,《仿生工程学报》的影响因子、学科排名、下载频次等指标显著提升,同时作者群和读者群的国际化程度进一步提高。【结论】实践表明,利用移动互联网时代新兴的网络资源,有利于我国科技期刊的宣传推广,可以加速我国科技期刊的国际化进程。

[Purposes] This paper aims to explore how to effectively enhance the international visibility and influence of the scientific journals in English by efficient promotional activities at present when the mobile Internet technology is developing fast. [Methods ] Combined with the practice of Journal of Bionic Engineering （JBE）, new approaches were proposed based on the deep discussions of large-scale network database resources, emerging social media platforms and international publishing business platforms, etc.[ Findings ] The indexes including impact factor, academic ranking and download frequency of JBE have been significantly improved by using the proposed approaches. [ Conclusions] Therefore, it is verified that the employment of emerging Internet resources can effectively strengthen the＇promotion of English scientific journals of China, and can also accelerate their internalization.