密切关注行业动态,打造行业精品期刊——以《日用化学品科学》为例

Pay attention to the industry dynamics for building industry competitive periodicals——Taking DETERGENT & COSMETICS as an example

【目的】探讨行业期刊如何通过密切关注行业发展动态来摆脱稿源困境和提高自身质量,从而获得自身良性发展和行业认可。【方法】以《日用化学品科学》具体实践为例,从跟进国内外行业法规动态、关注行业技术创新动态、跟踪行业违法动态、提供最新的行业营销动态等四方面介绍了关注行业发展的有效途径。【结果】作为小众媒体的行业期刊,只有紧密关注行业最新发展动态,才能以优质的内容赢得行业认可。【结论】行业期刊需充分认识到自身在行业所处地位和作用,发挥积极性和主动性,用好行业提供的有利因素,打造行业精品期刊。

[ Purposes ] This paper aims to explore how periodicals get more papers and improve their quality by paying attention to the industry development. [ Methods] Taking DETERGENT ＆COSMETICS as an example, the industry development was introduced from four aspects： laws and regulations of industry at home and abroad, paying attention to industry technology innovations, focusing on industry trends, providing latest industry marketing dynamics. [ Findings ] As a narrowcasting media in the daily chemical industry, DETERGENT ＆ COSMETICS must keep an eye on the latest industry development, and only in this way could win people＇s recognition. [ Conclusions] Industry periodicals should be aware of their positions and roles to exert its activity and initiatives, and make use of favorable factors in its industry for competitive periodicals.