以需求为导向,促进公共文化服务供给创新

Demand Oriented Facilitation of Supply-Side Innovation of Public Cultural Service

公共文化服务过程中存在需求方和供给方。目前的公共文化服务偏重于强化供给,只注重加大政府投入力度,加强公共文化服务基础设施建设,忽视市场需求,导致公共文化服务供需脱节。加快构建现代公共文化服务体系,必须以需求为导向,全面分析个体、群体和全体社会成员的文化需求,根据社会需求创新公共文化服务供给机制。通过符合需求导向的公共文化供给,促使公共文化服务体系更加贴近基层实际,成为繁荣发展中国特色社会主义先进文化的重要组成部分。

There are demand side and supply side in the process of public cultural services. Current practices of public cultural services are biased on strengthening supply, stressing government input and infrastructure construction while neglecting market demand. This status quo has led to a supply demand imbalance in public cultural services. To accelerate the construction of modernized public cultural service system, it is necessary to set demand as the orientation, to analyze the cultural demand on the levels of individual, crowd and the whole society, to inno- rate supply mechanism consistent with social demands. Through this mechanism, public cultural service system is facilitated to draw closer to realistic needs of people and to serve as a more import sector of constructing the ad- vanced culture of socialism with Chinese characteristics.