赣南文化旅游整合开发研究

A Studty on the Intergrated Development of the Cultural Tourism of Southern Jiangxi Province

近年来赣南文化旅游快速发展,但还没能很好地从整体着眼赣南文化旅游开发,造成赣南文化旅游主题整体形象不够突出、旅游线路设计不合理、旅游产品单一等问题,从而不能凸显赣南文化旅游整体功效。分析赣南旅游资源整合的现实可能性和必要性,认为赣南文化旅游整合开发的策略应体现在以下方面:整合开发资源,加大文化融合力度;整合资源空间突破行政界线;整合品牌形象,提升知名度;整合旅游线路,丰富产品层次。这样才能增强赣南旅游市场竞争力,吸引更多的游客来赣南旅游观光休闲,提升赣南老区综合实力。

Although the cultural tourism of southem Jiangxi Province has been developing rapidly, we fail to exploit it from every perspecuve, wmc. ,~ r this tourism, the unreasonable designs of travel routes , and single travel product and so on. As a result, its comprehensive function cannot be revealed. This paper, starting with analysis on the realistic possibility and necessity of the resource consolidation of southern Jiangxi Province tourism, further to advocate strategies so that we can enhance the market competition of the tourism, attract more people to visit the target area, and promote the comprehensive strength of the Soviet Area of southern Jiangxi Province.