新时期导游员的审美价值取向内涵与重构

On Connotation and Reconstruction of Aesthetic Value Orientation of Tourist Guides in the New Period

审美是人们根据自身对某事物的要求所作出的一种对事物的看法,具有偶然性;审美观从审美的角度看世界,具有时代性、民族性和阶级性。新时期河南省导游员的审美价值取向存在金钱至上,自主学习、自我学习意识淡薄,文学素养缺失等问题。新时期导游员应具有仪表、风度、心灵、翻译语言及服务之美的特质。导游员应是美的发现者、美的解读者、美的传播者、美的展示者、美的倡导者、美的引导者、导游员要加强自我修养,回归道德高地,重塑导游员人生观和价值观,成为美的使者、美的化身,最终为河南省旅游事业的发展起到引领和推动作用。

Aesthetics is a kind of view of things that people have according to their own requirements, which has contingency. Aesthetic view, from the aesthetic point of view of the world, is generally attached to such proper- ty of the times, nationality and class nature. In the new period, such problems always occur for the tour guides in Henan province as money going first, lack of self learning consciousness and literary accomplishment, etc in their aesthetic value orientation. So the tour guides in the new period should have the peculiarity of beauty of appearance, demeanor, soul, translation language and service. On the other hand, they should be the discoverer of beauty, interpreter, disseminator, presenter, advocator, guide of beauty. At the same time, it is our tour guides＇ duty to strengthen self-cultivation, trying to return to the moral height, remodeling their outlook on life and values, making themselves be the angel and embodiment of beauty, which is helpful to promote the development of tourism in our province eventually.