珠三角会展产业跨界融合的机遇、挑战与对策

Integration of Exhibition Industry in Pearl River Delta:Opportunities,Challenges and Countermeasures

新业态下珠三角会展产业发展有其优势与不足,"互联网+"时代为珠三角会展产业提供了机遇,也面临挑战。当前,应推动机制改革与产业创新,以"互联网+"构建"大数据+产品斗会展服务"O2O(online to offline)会展运营模式,实施跨界融合助推产业转型升级,加快国际化、市场化、专业化的进程,进一步提升珠三角会展产业的国际竞争力。

The advantages and disadvantages of the convention and exhibition industry under the new format in the Pearl River Delta are analyzed through SWOT. The paper maintains that the industry meets the opportunities and challenges. It is stated that it is necessary to promote reform and innovation in the industry and build a ＂big data ＋ product ＋ service＂ 020 exhibition operation mode with ＂Internet plus＂. It also argues that cross-border integration is essential to boost the transformation and upgrading of the industry and accelerate its internationalization, marketization and specialization, and further enhance the international competitiveness of the convention and exhibition industry in the Pearl River Delta.