摘要
运用SWOT分析法对西乡县发展茶文化旅游进行可行性分析,提出西乡县应深入研究旅游市场规律,挖掘和开发茶文化生态旅游产品,整合优势资源,着力塑造茶文化旅游品牌,实现"以茶促旅,以旅促茶",经济效益、生态效益和社会效益相统一。
Using SWOT to make analysis to the feasibility of the development of Xixiang tea culture tourism, it put forward to the tea culture tourism development of Xixiang county economic help, to achieve "travel journey with tea to promote tea" win -win situation.
出处
《信阳农林学院学报》
2016年第2期39-42,共4页
Journal of Xinyang Agriculture and Forestry University
关键词
西乡县
茶文化
茶文化生态旅游
Xixiang county
tea culture
tea culture of ecological tourism