比较分析视野下南京阅江楼景区旅游开发研究

Tourism Development Research on Nanjing Yuejiang Tower Scenic Areawith the Perspective of Comparative Analysis

指出了黄鹤楼景区作为武汉市知名旅游品牌,在我国名楼文化景区开发中极具代表性和示范性。南京阅江楼景区作为类似的名楼文化景区,其旅游开发历史较短,尚有很多改进的空间,可以借鉴黄鹤楼景区的很多成功做法。提出了应深入挖掘明文化,加强品牌建设和资源整合力度,同时重视游客体验,以期促进南京阅江楼景区的开发。

As a famous tourism brand in Wuhan,Yellow Crane Tower Scenic Area is representative and demonstrative in Chinesetowercultural scenic areas. As a similar tower cultural scenic area, Nanjing Yuejiang Tower Scenic Area is young and immature,which has a lot of room for improvement. So it could draw on the experience of Yellow Crane Tower Scenic Area. Nanjing Yuejiang Tower scenic Area could promote its tourism development effectively through deeplyexcavatinginto the Ming dynasty culture, strengthening brand construction as well as the integration of the resources, which attached great importance to the tourism experience and so on.