伦理视域下城市散客旅游者行为特征研究——以南京市为例

Research on the Behavior Characteristics of Urban FIT inView ofEthics——Taking Nanjing City as an Example

指出了旅游主体散客化是今后城市旅游发展的趋势,充分发挥了旅游者的自主安排与选择能力,受到了公众的普遍欢迎。分析了南京市的散客旅游者所表现出来的行为特征,发现南京市散客旅游者面临的问题主要有散客旅游设施不完善、散客旅游信息系统落后、散客旅游产品结构不合理等,深入挖掘南京市散客旅游者面临这一系列问题的根源,针对造成这些问题的各种原因,从伦理角度探讨了南京市散客旅游者谋求自身发展的方式,期望对加快我国散客旅游的进程提供参考。

In recent years, many FIT tourist has appeared in the large cities in China. This change of toursubject is a necessary trend for the development of city tourism, which gives full play totourists＇arranging and selecting abilityand has become popular among all classes of people. In this paper,by drawing a analysis of behavior characteristicsamong FIT tourists in Nanjing, we found some common problems, such as the defectivefacilities, the out-of-dateinforma- tionsystem, the unreasonable FIT product structure and so on. If these problems could not be solved, they would bring negative effects on the sustainable development of the city tourism. The paper analyzed its roots and foundout its historical reasons, practical reasons and external reasons. Finally, we proposed a solution to ensure the healthy development of the urbanFIT. We hoped we could make somecontribution to speeding up the process of FIT in our country.