辽宁品牌形象内涵研究

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摘要文章旨在对辽宁品牌形象的内涵进行研究,通过分析辽宁经济、文化、旅游、体育四方面的形象,梳理辽宁形象的内涵,为建构出一个合理有效的辽宁品牌形象提供基础参考,使辽宁形象能够增加本地区投资,为促进辽宁地区的社会经济、文化生活等方面得到改善提供帮助。

作者刘笑男朱鹏达

机构地区辽宁师范大学

出处《中国市场》 2016年第31期48-49,共2页 China Market

基金 2014年辽宁省社科规划基金项目阶段性成果(项目编号:L14CXW008)

关键词区域形象辽宁品牌形象辽宁经济

参考文献1

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中国市场

2016年第31期

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