基于苏州文化创意产业背景下插画发展的思考

THE THINKING OF ILLUSTRATION BASED ON SUZHOU CULTURAL AND CREATIVE INDUSTRY DEVELOPMENT

插画作为一种艺术形式,在现代视觉传达设计中有着独特的地位,在许多领域得到了广泛的应用,尤其在文化创意产业领域有着势不可挡的发展趋势。苏州作为一座历史悠久、文化底蕴深厚的古都,对于文化创意产业的发展具有得天独厚的条件。本文以苏州文化创意产业为背景,以中国传统文化为载体,通过插画的形式推广本土文化,以期探索出一条具有中国特色的插画发展之路,进一步推动中国文化创意产业的发展,争取早日实现"自主创新"的国家愿景。

As an art form, with its visual image and intimate appeal, illustration occupies a unique place in modern visual communication design, and widely used in many fields, especially in the cultural and creative industries with the unstoppable development trend. Suzhou with a long history and rich cultural heritage of the ancient capital, has unique conditions in the development of cultural and creative industries, This paper takes cultural and creative industries in Suzhou as the background, and traditional Chinese culture as the carrier, through the promotion of local culture in the form of illustration, to explore a development path illustration with Chinese characteristics, to further promote the development of cultural and creative industries, and for the early realization the national vision of ＂independent innovation＂.