书籍设计与五感演绎——浅析原研哉的设计

BOOKS DESIGN AND THE FIVE SENSATIONS OF MATERIAL:THE STUDY OF KENYA HARA'S DESIGN

随着社会的发展,大众对书籍的实用要求和审美要求都逐渐提高,既要从书籍中获取知识,也要满足美的精神享受。原研哉在"五感说"中强调设计应充分调动读者的视觉、触觉、嗅觉、听觉、味觉功能,将设计从单一的感知中解放出来,通过由此及彼的表现形式,使读者获得更丰富微妙的阅读体验。本文以"五感"的概念为切入点,结合书籍设计分析了视、触、听、嗅、味觉带给读者的不同审美体验,以长野冬奥会开幕式、闭幕式节目单为例,探究"五感"在原研哉设计作品中的表现形式及作用意义。

With the development of the ages, the public＇s demand for practical and aesthetic requirements is gradually increased, people need both knowledge and sense of beauty. Five sensations of material from Kenya Hara advocates that in the design we should mobilize the reader sight, touch, smell, hearing and taste. The books design should be multi-dimensional, so that readers can get a more rich and subtle reading experience. In this paper, we take the theory of ＂five senses＂ as starting point, combining senses of taste, hearing, smell, touch and vision to bring the different experience to the readers. Taking the Nagano Olympics program as an example, we can analyze the role and significance of the theory.