大学生思想政治教育的大众传媒环境优化构建研究

The Research on the Mass Media Environment Building of College Students' Ideological and Political Education

随着科学技术特别是传媒技术不断的创新发展和传媒手段的快速更新,大众传媒已经成为当今社会无处不在的信息源。大众传媒会对人们的价值取向、政治立场、道德观念等方面都产生深刻的影响,构建出影响人们思想、道德、行为的大众传媒环境。大学生思想政治教育工作担负着为我国社会主义建设培养政治素质过硬、道德品质良好、行为习惯端正的合格人才,但是在教育工作过程中,大学生由于思想活跃、个性独立、对大众媒体的利用率极高,容易受到大众传媒环境的影响。因此,构建一个优良的大众传媒环境,将有利于大学生思想政治教育工作取得成功。

The mass media has become the ubiquitous informa-tion source in modern society with the rapid development of the scientific technology, especially the innovative development of the media technology and the fast update of the media. The media exerts profound influence on people＇s values, political stands and moral ideas and it constructs a mass media environment that af-fects people＇s thoughts, morality and behavior. The ideological and political education among college students is responsible for the cultivation of qualified individuals with high political quality, good morals and behavior for the socialist construction of our country. In this education process, however, the active, indepen-dent undergraduates are easily influenced by the mass media en-vironment in their frequent use of it. Therefore, constructing a healthy mass media environment is of great significance to better promote the ideological and political education among college students.