浅析信息化背景下我国的微商营销发展——以微信为例

A Brief Discussion on the Development of Micro-business Marketing in China under the Information Background:A Case Study on WeChat

随着我国信息化技术的快速发展,以自媒体销售为中心的手机网络客户端营销快速发展,尤其是以微信营销为代表的微商发展迅猛。本文以为微信营销为例分析我国微商营销发展,从微商营销的市场、政策、成本和渠道分析其发展优势,从消费信任、市场定位、产品质量和销售体制指出其存在问题,并从产品多样化、市场规范化和监管体制化方面提出发展建议。

With the rapid development of information technology in China, the marketing based on mobile network clients centered by we media marketing is developing rapidly. The development of micro-business, represented by WeChat marketing, is an exam-ple. With WeChat marketing as the example, this paper analyzes the development of micro-business marketing in China, discuss-es its advantages from the market, policy, cost and channel of mi-cro-business marketing, points out its problems in consumption reliability, market orientation, product quality and marketing sys-tem, and also proposes corresponding suggestions from produc-tion diversification, market standardization, and supervision sys-tematization.