新媒体时代从众心理对大学生思想政治教育的影响及对策探究

Exploration on the Influence of Group Psychology on University Students′ Ideological and Political Education in the New Media Era and the Countermeasures

从众心理作为一种普遍的社会心理现象,在大学生群体中广泛存在,随着新媒体技术的发展,信息传播的综合性及传者与受众的交互性等特点更进一步刺激并强化了大学生的从众心理,这无疑给大学生思想政治教育带来机遇的同时也提出新的挑战。因此,本文试从新媒体环境下大学生从众心理的一些典型表现出发,分析其原因及影响,以探究如何有效运用从众心理来做好大学生的思想政治教育工作。

As a common phenomenon of social psychology, group psychology generally exists among universities. However, the development of the new media technology has enhanced university students＇ group psychology, which inevitably brought new opportunities and challenges to university students＇ ideological and political education. Therefore, from some typical manifestations of university students＇ group psychology in the new media environment, this paper analyzes its causes and influence, aiming to explore how to effectively use group psychology to carry out university students＇ ideological and political education.