基于技术接受模型的高校图书馆微信信息服务的影响因素与对策

On the Influential Factors and Countermeasures of We-chat Information Service in Library of Colleges and Universities Based on the Technology Acceptance Model

针对高校图书馆微信建设状况不理想、微信运营状况不乐观、微信服务质量不佳、微信宣传推广不足等问题,基于技术接受模型的视角,分析了高校图书馆微信信息服务影响因素,并构建了高校图书馆微信用户可接受模型,提出了高校图书馆微信信息服务对策。

Based on the technology acceptance mod e l , the paper analyzes the influential factors and establishes auser acceptance model of we-chat information service in library of colleges and universities aiming at such problemsas imperfect construction, poor mana g e m e n t , unsatisfying service and insufficient publicity, and puts forward somecountermeasures of we-chat information service.