真人秀节目对旅游目的地的影响及其引发的思考——以湖南卫视《爸爸去哪儿》为例

Study on Effects of Reality Show on the Tourist Destinations——A Case Study of Hunan TV show “Dad Where Going”

真人秀节目《爸爸去哪儿》的持续热播,让旅游目的地提高了知名度,增加了旅游经济收入,带动了相关产业的发展,吸引了企业投资,但也面临着旅游基础设施不完善、旅游服务能力不足、旅游目的地的开发与保护等挑战。与此同时,《爸爸去哪儿》也引发了对旅游营销的思考,景区和景点应交叉融合多种营销方式,丰富亲子游产品策划,同时要深化旅游与媒体的沟通合作,使各旅游地在"节目热"后依然持续发展。

The continuous hit of two seasons of “ Dad Where Going” , not only make the tourist destinationsgain great popularity, improve the visibility and reputation, causing a huge increase in tourist receipts and tourism incomeincreases, but also promote the development of the related industries due to its tourism economic benefits. Additionally,the travel agencies and enterprises have been attracted to actively invest in the development of tourist areas.In its positive effects at the same time also faces great challenges such as incomplete tourism infrastructure, behindhandtourism service facilities, problems of tourism development and protection, family trips＇ content and form of innovation,hot scenic spots＇ marketing dilemma after “ Dad Where Going” and so on. In the meantime, “ DadWhere Going” has also sparked the discussions about tourism marketing in the public, which believe scenic spotsshould cross integrated marketing approach and pay more attention to enrich products planning of family trips, meanwhile,the scenic spots should deepen communication and cooperation between the travel and the media, make eachtourist destination achieved rapid development after “ Dad Where Going” .