博物馆危机与金沙遗址博物馆的创新改革

Museum Crisis and the Innovation of Jinsha Site Museum

现代博物馆普遍面临资金匮乏、吸引力下降、科技发展的冲击、运营管理模式落后等多方面危机。金沙遗址博物馆化危机为机遇,创新博物馆陈列展示方式与运营模式,打造金沙文化产业品牌,使严肃性和趣味性相统一,创造出危机下博物馆生存的新模式。

Modem museums are generally confronted with many crisis, such as the lack of funding, less at-tractive, the impact of the development of science and technology, and backward operation management mode. Jin- sha Site Museum turns crisis into opportunities to innovate museum display methods and operation mode, make Jin- sha culture industry brand and combine seriousness and interest, which creates a new mode of museum survival in crisis.