群众体育传播的“建设者思维”强化研究

The Study on Mass Sports Communication to “Strengthen the Builders Thinking”

全民健身已上升为国家战略,但群众体育资源不足、体育观念滞后等问题依然突出。为寻求治理路径,采用文献资料法、案例分析法,从新闻传播视角切入,对群众体育传播中存在的问题,强化的方向进行了分析。研究得出:群众体育传播要强化"建设者思维",即"诊断"问题,"求解"答案,实现由"记录者"到"参与者""推动者"的角色意识转变;要传播先进的体育文化,搭建信息沟通的桥梁,挖掘新闻背后的新闻;在具体报道中,群众体育急需"增量提质",提升体育传播的品质、质量,善于"搭台唱戏",做好"特定日报道"。

The national fitness has risen to national strategy, but the lack of mass sports re-sources ,sports concepts and other issues are still outstanding. For seeking the path of gov-ernance ,by using the method of literature, case analysis, from the perspective of Journalism and communication cut, made mass sports communication, on the mass sports communica-tion problems, strengthen the direction of the analysis. Derived study ： strengthen the ＂ builders thinking＂ , ＂diagnosis＂ , ＂ solving＂ the answer, by the ＂ record＂ to the change of the consciousness and the role of ＂ participant＂ ＂ facilitator＂ . To spread the advanced sports culture, build a bridge of information and communication, dig the news behind the news. In specific reports, mass sports are in urgent need of ＂incremental quality＂ , that is, to increase the total reports of mass sports, enhance the quality of sports communication, quality, good dataichangxi, do specific reported on ＂ , tells the story of the story of his own people.