现代商业思维引领下的运动休闲文化繁荣与发展

Recreational and Cultural Prosperity and Development under the Guidance of Modern Business Thinking

本文通过文献资料法、逻辑分析法对现代商业思维引领下的运动休闲文化进行研究,主要分析了现代商业思维及其形成背景、展现特征及其发展规律,并明确了现代商业思维对运动休闲文化发展的促进及未来发展趋势。研究表明:运动休闲文化有古老、自然和娱乐的三大特征;运动休闲文化的发展规律遵循人类文化的发展规律,同时有着自身独有的发展轨迹;由于现代商业思维的引领,使得运动休闲文化的发展表现出了勃勃生机;现代商业思维的影响下将会有越来越多的休闲运动方式诞生,并且未来运动休闲文化的发展趋势就是多元化和商业化。

This article through the literature material method, logic analysis on modern busi-ness thinking led the movement of the leisure culture studies, mainly analyzes the modem commercial thinking and its formation background, the present characteristics and its law of development, and has been clear about the modem business thinking for the promotion of sports leisure culture development and the future development trend. Research shows that sports leisure culture, ancient nature and three big features of entertainment; Sports leisure culture to follow the law of the development of the law of development of human culture, at the same time have their own unique development path; Due to the lead of modem business thinking, which makes the development of the sports leisure culture showed the vitality; Un-der the influence of modem business thinking there will be more and more ways of leisure sports was bom, and the future development trend of the sports leisure culture is diversified and commercialization.