校企合作战略联盟伙伴选择与合作意愿关系研究

Research on Relation between Partner Selection and Cooperative Willingness in School-enterprise Strategic Alliance

基于珠三角地区制造类企业、服务类企业共257份问卷调查数据,对联盟伙伴个体因素、关系因素、合作后效应因素与联盟合作意愿的关系进行实证分析。研究结果表明:联盟伙伴个体因素、关系因素对联盟合作意愿具有显著的正向影响;联盟合作后效应因素对联盟合作意愿不具有显著的负向影响,但却具有显著的正向影响。依据分析结果,提出企业在选择高校作为联盟伙伴时要高度关注合作治理机制、平等关系、高校社会服务能力等因素的影响。

Based on the survey data of 257 questionnaires of manufacturing and service enterprises in the Pearl River Delta region,this paper makes an empirical study on the relation between alliance partners＇ individual factor,relation factor,post-cooperative effect factor and cooperative willingness.The research results show the following：alliance partners＇ individual factor and relation factor have an obvious positive influence on alliance cooperative willingness;alliance post-cooperative effect does not have an obvious negative influence,but have an obvious positive influence on alliance cooperative willingness.On the basis of the analytical results,this paper suggests that cooperative governance mechanism,equal relation,college＇s social service ability and contractual ability should be highly stressed in choosing colleges as alliance partners.