基于大数据的运营商国际漫游业务推广

Telecom Operators' International Roaming Service Promotion Based on Big Data

随着4G网络和智能手机终端的普及,国际数据漫游需求增势强劲。基于大数据的国际漫游业务推广,不仅能满足用户的使用需求,也能充分利用现代化的信息处理技术,提升运营商企业营销效益。文章介绍运营商国际漫游业务的发展现状和机遇,大数据、云计算应用的发展趋势,强调运营商基于大数据的国际漫游业务推广的必要性,并描述了具体的业务推广模式,运营商作为人们日常通信的管道,能获得实名制用户基于真实使用行为的各类数据,通过大数据技术对数据进行有效的整合、挖掘目标用户进行针对性营销,从而发掘企业大数据的价值,为企业创造收益。

With the popularity of 4G networks and smartphones, the demand of international data roaming increases. International roaming service promotion based on big data not only meets the users' demand, but also makes full use of modern information technology to improve the enterprises' marketing efficiency. This article introduces the development and opportunities of telecom operators' international roaming service, the trends of big data and cloud computing application, and emphasizes the necessity of international roaming service promotion based on big data, and describes the promotion mode.Telecom operators, as the medium of the users' everyday communication, can get various kinds of real-name user data based on real usage behavior. Through the use of big data technologies, telecom operators could integrate data more effectively, and select target users for marketing, explore the value of big data and create benefits for the enterprise.