青岛市入境旅游消费结构优化研究——基于供给侧视角

The Consumption Structure Optimization of Qingdao City's Inbound Tourism:A Perspective of Supply-Side Economics

对1998—2014年青岛市入境旅游消费结构及其演变特征进行量化测度与分析,发现青岛市入境旅游消费水平较高但消费结构不合理,非基本消费所占比重较低,基本消费所占比例较高。运用偏离-份额分析法分析旅游产业部门间竞争力的差别,从供给角度分析部门结构的特点,发现购物、文化娱乐部门虽然所占份额较低但显现出较强的竞争力。基于供给侧视角为青岛地区入境旅游的持续、健康发展提出建议。

After analyzing 1998—2014 data collected concerning Qingdao City＇ s inbound tourism consumption structure and its evolution characteristics, this paper gets the following findings： the level of tourism consumption in Qingdao is higher but the consumption structure is not reasonable; the proportion of non basic consumption is much lower than that of basic consumption. It not only analyzes the competitiveness of different departments of the tourism industry by shift-share analysis method, but also the structural characteristics of those departments from the perspective of supply side. It comes to the conclusion that sectors of shopping, culture and entertainment possess a low market share but present a strong competitiveness, which are ways to improving the proportion of non basic consumption. It at last proposes suggestions for the continuous and healthy development of inbound tourism in Qingdao City from the perspective of supply-side economics.