分析师关注度及其职业声誉对企业捐赠的影响——基于我国A股上市公司的相关数据

The Impact of Analyst Following and Professional Reputation on Corporate Donations——A Study Based on the Data of Listed Companies in China

以我国A股上市公司为样本,实证检验分析师关注度及其职业声誉对企业捐赠行为的影响。研究发现,分析师关注显著促进了企业的捐赠行为。在进一步引入证券分析师声誉变量后,发现明星分析师关注更能提高企业的捐赠水平。上述研究结论为企业捐赠的外部影响因素提供了经验证据,表明证券分析师已成为监督企业履行社会责任的重要力量。

Taking A-share listed companies on main board as samples, this paper empirically examines the effect of analyst following and his reputation on corporate donations. The study shows that analyst following significantly inspires firm behavior of donation, and that a well-known analyst＇ s reputation can greatly increase firm donations. The conclusion of this study provides empirical evidence for external factors affecting corporate donations,which indicates that securities analysts have become an important force to supervise firms in fulfilling their social responsibility.