商务英语信函写作课堂教学的多模态教学模式建构

Construction of Multimodal Teaching Modal in Business English Letter Writing

本研究分析和阐述了商务英语信函多模态特征及商务英语信函写作的多模态互动教学模式,并以多元读写教学法为基础,结合具体的教学案例论述了多模态教学模式在商务英语信函写作课堂教学中的具体应用与实现。

This study analyzes and elucidates the muhimodal characteristics of business English letters and its multimodal interactive teaching mode. Based on the multiliteracies pedagogy, this paper expounds the application and realization of muhimodal teaching modal in business English letter writing with a specific teaching case.