探析卡通形象元素在旅游产品开发中的设计价值

On the Design Value of the Cartoon Image in the Development of Tourism Products

旅游产业的快速发展和群体消费能力的普遍增强,将旅游消费从单纯的物质消费提升到文化消费的层面,这就为旅游产品提出了审美和文化的诉求。将喜闻乐见的卡通形象作为一种设计元素运用到旅游产品的设计与开发中,以价值呈现、价值需求以及价值运用为切入点,用卡通语言的实际运用为案例,推进旅游产品设计与开发的多元化发展。

With the rapid development of tourism industry and the increased consumption of the community, the consumption of tourism has risen to the cultural consumption, which asks for the aesthetic and cultural tourism products. This paper focuses on the popular cartoon characters as a design element to be applied to the design and development of tourism products and one cartoon language as a case of practical application, so as to make full use of value presentation, value demand, and value application as the breakthrough point, and promote the diversified advance of the tourism product design and development.