新常态下我国中产阶层体育消费研究

Sports Consumption of the Middle Class in China Under the New Normalcy

促进体育消费是加快我国体育产业发展的重要路径,中产阶层是社会中消费的主力。通过文献资料法、访谈法等对我国中产阶层的体育消费情况进行分析,指出中产阶层具有收入高、消费能力强、追求物质享受和休闲消费等消费特征。中产阶层的体育消费行为对社会其他阶层有很强的先导性和示范效应,易于引起其他人群的注意和效仿。认为应该进一步提高中产阶层的数量和比例,增加居民的闲暇时间,强化体育偏好,提升受教育程度,完善社会保障体系,以进一步扩大体育消费,拉动经济增长。

To promote sports consumption is an important way to accelerate the development of the sports industry in China, the middle class is the main consumptive force. This article applies methods of literature and interview to analyze the situation of sports consumption of the middle class and points out that the middle class has features of high income, strong consumption power, pursuit of material comfort and leisure consumption. Sport consumption behavior of the middle class has a strong pilot and demonstration effect for the rest social classes, and it tends to attract other people＇s attention and thus follow behaviorally. In order to further expand the sports consumption and spur economic growth, this article proposes that the number and proportion of the middle class should be further im- proved, leisure time of residents should be increased, sports preferences should be strengthened, education level should be enhanced, and the social security system should be improved.