面向媒体融合的电视技术服务机制初探

Research on TV Technology Service Mechanism for Media Convergence

面对互联网给传统媒体带来的变化,媒体融合已经成为战略选择,电视媒体也都在探索媒体融合的具体实现路径。本文从服务视角阐述了建立面向媒体融合的电视技术服务机制的必要性、可行性以及目前存在的问题,指出电视技术服务机制以敏捷服务为核心理念,以灵活性为核心驱动力,以服务导向式绩效管理为运行保证,是实现技术融合的一种路径。深入研究面向媒体融合的电视技术服务机制,为探索媒体融合战略转型开拓了思路。

To face the changes the internet brought to the traditional media, media convergence has become a strategic choice. Television media is also exploring the specific implementation path for the media convergence. This paper, from the service perspective, describes the necessity, feasibility and existing problems for establishment of the television technology service mechanism facing the media convergence. It points out that the television technology service mechanism is a path to achieve technology convergence and it has agile service as a core concept, flexibility as the core driving force, and service-oriented performance management as an operation guarantee. This paper explores new ideas lbr the in-depth study of the television technology service mechanism for the media convergence and strategic transformation of media convergence.