“互联网+文化产业”:“互联网+”时代四川文化产业转型的进路

“Internet + Cultural Industry”: Transformation of Sichuan Cultural Industry in “Internet + ”Era

在"互联网+"时代,互联网与文化产业的结合催生了一种新的产业形态,即"互联网+文化产业"。四川作为文化资源大省,拥有发展文化产业的很多优势,但也存在一些劣势。在此背景下,四川文化产业的发展需要根据自身的优势和劣势,在充分理解"互联网+"的基础上,通过跨界融合、延伸产业链、个性化定制的方式推动四川文化产业的转型与升级。

In ＂Internet ＋ ＂era, the combination of internet and cultural industry has spawned a new form of industry, namely ＂Internet ＋ cultural industry＂. Sichuan Province, as a cultural resource, has many advan- tages in the development of cultural industries, but also has some disadvantages. Under this background, ac- cording to their existing strengths and weaknesses, development of culture industry in Sichuan needs to pro- mote the transformation and upgrading of Sichuan cuhural industry tion, extension of the industrial chain, personalized custom on the through the way of cross-border integra- basis of fully understanding of ＂Internet