网络传播中的“链接特性”对传播力的影响——以主持人的传播力为例

Effects of Network Propagation “Link Feature”on Propagation Force:Taking Host Transmission as an Example

主持人作为一种传播主体,在传统媒体时代显现出一种专制的色彩,很容易发挥传播效力。在新媒体时代,每个人都拥有发言权,主持人若想保持其原有的传播效力,就必须深入了解互联网的链接特性,从运用帕累托定律、偏好链接等方面扩大主持人传播力。但是,主持人"链接"特性的稳定性与脆弱性并存,我们需要通过牢固树立枢纽节点的党性觉悟和提高各层级的媒介素养规避主持人链接特性的险性面。

As a kind of transmission in the era of traditional media, host shows a kind of autocracy and is easy to take propagating effect. In the new media era, everyone have right to say. In order to keep propagating effect, host must have thorough understanding of intrnel link features, and use it effectively and expand the host propagation force from ＂using Pareto law satisfied hub node nature＂, ＂preference link making the strong stronger＂, ＂expanding the number of links in accurately targeted community＂ and ＂the propagating feature of gamification. ＂ There exist robustness and fragility, so it is necessary to hold the party spirit by firmly establishing a hub node and improving media literacy at all levels to evade the risks of it.