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消费者网购不适度的调查及对策建议

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摘要 网络购物在我国已取得长足发展,并逐渐成为人们日常消费中不可或缺的一部分。获得消费者网购各种产品的不适度,对市场上众多零售商来说意义重大。选取服饰、电子产品、化妆品、书籍和食品五个行业进行研究,对普通高校学生及企业白领进行问卷调查,结合粗数方法,通过计算,得到消费者网购这五种产品的不适度。结果表明,消费者对于食品的网购不适度最高,其次是服饰和化妆品,电子产品和书籍的网购不适度最低,据此结果提出相关对策建议。
出处 《对外经贸》 2016年第8期142-145,共4页 FOREIGN ECONOMIC RELATIONS & TRADE
基金 河北省社会科学发展研究课题(项目编号:2015031249)
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