摘要
随着我国跨境电子商务快速发展,对跨境电子商务人才数量和质量的要求不断提高。通过对我国跨境电子商务发展现状、人才需求状况、跨境电商与传统国际贸易的区别,提出了跨境电商课程体系的构建思路。结论认为,跨境电子商务是商务英语与电子商务的融合,商务英语专业可开设跨境电子商务专业,有效培养复合型跨境电商人才。
The rapid development of cross- border e- commerce promotes the demand of number and quality of qualified personnel for the industry of cross- border e- commerce. According to the development tendency of cross- border e- commerce,the demand of qualified personnel,and the curriculum system requirements,this paper puts forward the construction idea for the curriculum system of cross- border e- commerce. It is concluded that cross- border e- commerce is the integration of business English and electronic commerce,and it is feasible for business English major to set up a major direction of cross-border e- commerce,so as to effectively train inter- disciplinary talents.
出处
《对外经贸》
2016年第8期155-157,共3页
FOREIGN ECONOMIC RELATIONS & TRADE
基金
湖南人文科技学院教学改革课题"商务英语专业下跨境电商人才培养模式研究"
关键词
跨境电子商务
人才需求
商务英语专业
人才培养
cross-border e-commerce
demand of qualified personnel
business English major
personnel training