城市游憩者感知质量、满意度与忠诚度及淡旺季差异

Perceived Quality,Satisfaction,Loyalty and Seasonal Differences of the Urban Recreationists

拟探讨城市游憩者感知质量、满意度与忠诚度之间的关系及其三者的淡旺季差异。从理论上阐明城市游憩者的感知质量与满意度、忠诚度相互作用的关系及其三者的淡旺季差异,而后运用因子分析、路径分析等方法对这些理论假说进行了实证检验。结果表明:(1)城市游憩者的景观价值感知质量和服务接待感知质量对其满意度有显著的积极影响,而旅游环境感知质量对其满意度没有显著影响;(2)城市游憩者的满意度和忠诚度之间有显著的正向关系;(3)城市游憩者的感知质量、满意度和忠诚度各自有明显的淡旺季差异。

This article intends to explore the relationship among perceived quality,satisfaction,loyalty and the seasonal differences of them.It theoretically clarifies the perceived quality,satisfaction,loyalty and their seasonal differences of the urban recreationists,and uses the factor analysis and path analysis to make empirical test of these theoretical hypothesis.The results show that：（1）The landscape value perception quality and reception service perception quality of the urban recreationists have significant positive impact on its satisfaction,while the tourism environment perception quality has no obvious effect on its satisfaction;（2）It has a significant positive relationship between satisfaction and loyalty of the urban recreationists;（3）The perceived quality,satisfaction and loyalty have significant seasonal differences.