摘要
资本、新技术、海量用户……这一切构成了孕育独角兽的完美"温床"。独角兽是一个新名词,也是时代的产物和缩影,用短短几年时间,就完成了对创业者和投资人心智的占领。但从2016年开始,独角兽阵营所面临的变数乃至挑战也开始加剧。一方面,增长乏力、估值走低、融资放缓等消息越来越多地与这个群体挂钩;另一方面,年轻而富有野心的独角兽公司们已经将并购、转型、管理升级等命题提上日程。"华尔街教父"本杰明·格雷厄姆说过,"市场短期在选美,长期在举重。"通过"解码独角兽"这个系列,我们希望记录独角兽们是如何"举重"的。这个过程不会那么轻松,但也是他们走向伟大公司的必经之路。
Around 2010,the tide of sharing economy flew across the ocean to China.By the stimulation of Airbnb and HomeAway,startup entrepreneurs swarm into online short rent industry.In 2011,LuoJun left from China Real Estate Information Corporation,resigned as its co-CEO.Just in that December,Tujia,a reservation platform for apartments and homestays established by Luo,started online.At that time,most startup owners followed Airbnb to use the C2C mode,but Tujia chose B2C. Luo Jun did grasp this very opportunity,and the power of capital helped Tujia develop rapidly.Last August,Tujia completed its another round of financing. With the receiving of $300 million,it becomes the first unicorn in home stay industry.
出处
《中国企业家》
2016年第16期46-52,9,共7页
China Entrepreneur
