摘要
在全球数字化进程中,企业营销呈现出移动化、数据驱动化和程序化的趋势。移动化是大方向,数据驱动化是概念走向落地的转折点,程序化则是未来营销的主流选择。数字营销时代,程序化购买的出现正在颠覆传统互联网广告的交易模式,以及拓宽受众接触广告的渠道。越来越多的广告主试图通过程序化购买方式，在提升品牌知名度、提高曝光量、网站引流、转化效果等方面达到实质性突破。
On one day in July,1985,in San Diego,US,7 IT experts of the time gathered in Dr.Irwin Jacobs' s.They decided to found an innovative communication company,which was named Quality Communications,also Qualcomm.One day in March,2003,in Zhuhai,China,Huang Zhang quitted from a wealthy job to found MEIZU,which began with producing then well-received MP3 players.In 2009,the first MEIZU smartphone M8 was born,when its relation with Qualcomm started.In June,2016,Qualcomm accused MEIZU of illegally applying Qualcomm's IP in 3G(WCDMA and CDMA2000)and4G(LTE)technology,and asked for 520 million RMB.
