高职教育中茶叶营销的新理念探索

Exploration on he new idea of tea Marketing in Higher Vocational Education

提出了茶叶知识营销、茶叶网络营销、茶叶绿色营销等高职教育中的茶叶营销新理念;笔者认为让更多的消费者和经营者接受茶叶传播的知识,可以发挥茶叶营销的新动力。

This paper puts forward the new ideas in tea knowledge marketing, internet marketing and green marketing in higher vocational education;The writer thinks that it can plays a new role for tea marketing by means of letting more consumers and operators accept the knowledge transmitted by tea and leverage power of tea marketing.