消费需求创造模式分析及对供给侧改革的启示

Consumer Demand Creation Mode Analysis and Its Inspiration for Domestic Enterprises Supply Side Reforms

消费增长造就企业产品的销量增长,经济也就增长了。当面临已有市场趋于饱和时,消费需求需要创造,那不是件容易的事情。挖掘并梳理商业发展史上创造消费需求的成功案例,可归纳出六种模式,即产品家用化、个性化、用途化、情趣化、简约化、占有向消费转化。事实上,这些创造模式不一定是解决当下国内产能过剩、经济增长停滞的秘诀;但是,理解商业发展变化趋势,对国内企业应对供给侧改革的价值是充分的,可得到多种启示。

Consumption leads to economic growth, thus the corporate profits can be realized. Although consumption is so important, the consumer is not easy to create. The article first introduced the background of the recent supply-side reforms. Secondly, based on the history and development of new business needs of the enterprise to play a role in the creation, it analyzed and illustrated the creation of new enterprises to overcome the limits to growth in several consumer demand models. Finally, at the conclusion of the aforementioned consumer demand after the creation of several models, it put forward some enlightenment on how the current supply-side reform has become a hot topic of domestic enterprises to cope with the supply-side reforms.