中国二线城市生鲜电商区域性发展模式探析

Mode of Regional Fresh Food E-commerce in China's Second-tier Cities

生鲜电商长期被认为是当下电子商务中拥有广阔前景的一片蓝海,引来资本的广泛关注。在研究国内外生鲜电商模式、福州及厦门主流区域性生鲜电商企业的基础上,针对二线城市的区域性生鲜电商进行了探索,总结了区域性电商企业取得的发展成就及存在的问题,对其进一步发展提出了相关建议。

The fresh food E-commerce has currently been known as a blue ocean in the development of E-commerce which would be developed broadly,it also has been followed by capitals.In this paper,based on the studies on modes of domestic and foreign fresh food E-commerce and companies of main regional fresh food E-commerce in Xiamen and Fuzhou,the authors explored regional fresh food E-commerce in China＇s second-tier cities,summarized the development achievements obtained by regional E-commerce enterprises and existing problems,and put forward some suggestions for the further development of regional fresh food E-commerce in China＇s second-tier cities.