大数据时代广告公司的转型之路

Advertising Company's Transformation in the Big Data Era

大数据时代,广告公司面临新的挑战和机遇,广告公司能否适应大数据时代的新要求,及时转型,影响着整个广告产业的发展。文章重点分析了大数据时代广告及广告公司面临的挑战,由此提出广告公司转型的三种发展模式,促进广告产业的升级转型。

In the era of big data, advertising companies are faced with new challenges and opportunities.Whether advertising companies can adapt to the new requirements of the big data era and timely transform affects the development of the entire advertising industry. This paper focuses on the analysis of the challenges advertising companies face in the big data era and proposes three development models of advertising companies transformation, promoting the upgrading of the advertising industry.