新媒体意识形态对外传播运行机制与美国对华民主输出

International Communication Operating Mechanism of Ideology through New Media and the US Democracy Exportation to China

在信息化时代,新媒体创新了信息传播和政治参与的形式。美国把新媒体作为推进民主输出和进行意识形态渗透的新工具和新途径,建构了以政府主导、互联网等新媒体跨国公司、非政府组织、民众共同参与的推进民主输出的复合型立体式运作机制。在阐释美国通过利用新媒体进行民主输出主要路径的基础上,分析了美国利用新媒体对华进行民主输出和意识形态渗透的主要特点,提出了积极抵御美国等西方国家新媒体对外传播与民主输出的主要政策建议。

In the information age, new media innovates new types of information communication and political participation.As a new tool and path to promote democracy exportation and ideological infiltration,new media was used to construct a comprehensive operating mechanism to promote democracy exprotation.This mechanism was lead by the US government with participation of internet new media multinational companies, NGOS and the public. This article explained how the US use new media to export democracy,analyzed the key features of democracy exportation and ideological infiltration to china through the US new meida, and proposed policy suggestions to positively defend against international communication and democracy exportation of the US and western countries＇new media.