中国媒介生态学的两种范式及未来趋向

Two Paradigms of Chinese Media Ecology and Its Future

媒介生态学在中国语境中涵括两种不同的学术范式。"生态范式"将生态学观念和术语引入传播学领域,开启了中国媒介生态学研究的新方向,然其追求量化的实证立场和恪守实用主义的研究目的,使其在精神实质上仍与美国经验学派保持一致。"审美范式"力促媒介与美学研究的结合,关注媒介效应的感性特征、人文取向、价值建构和美学维度,开辟出媒介研究的美学路向。对两种范式进行有效整合,有助于开拓中国媒介生态学的全新未来。

There are two paradigms for media ecology in China. One is the empirical paradigm, the other is the rationalistic paradigm. The former opened a new direction for the study of Chinese media ecology by introducing the concepts of ecology to communication. It is consistent with the empiricist in essence for its rigid positivist stand and practical purposes. The latter started an aesthetic direction in communication by integrating media studies and aesthetics. It focuses on the perceptual effects, humanist orientation, value and aesthetic dimensions of media. The integration of these two paradigms is useful to the future of Chinese media ecology.