图书馆网站的标识导引设计研究

Wayfinding Design in Library Website

标识导引设计最早出现在建筑领域,用来帮助人们在陌生的环境中确定位置、寻找目标路径。随着信息环境的变迁,标识导引设计对图书馆网站信息的有效获取愈加重要,它能有效帮助用户在访问网站过程中顺利地找到需要的内容。笔者通过对图书馆网站标识导引设计的研究,推动图书馆服务中网站信息引导功能的提升,并从标识导引设计的角度提出提高网站吸引力以及用户访问效率的设计原则。

Wayfinding comes from the field of architecture and is concerned with how human beings orient themselves and choose paths within a built environment. With the change of information environment, wayfinding design in the library website has been increasingly important to help users find the content and information. Through the research on the wayfinding design in the library website, this paper tried to promote the improvement in library website＇ s information guidance function, and proposed to improve the website＇ s attractiveness and user＇ s access efficiency from the perspective of wayfinding.