国内高校移动图书馆服务的宣传与推广研究——以同济大学图书馆为例

Research on the propagation and promotion of the service in university mobile libraries——A case study of Tongji University Library

随着移动阅读服务的不断普及,众多高校纷纷加入以手机等移动设备为载体的移动图书馆服务队伍。文章从移动图书馆服务宣传与推广视角出发,讨论移动图书馆的产生与发展,并结合同济大学实践,分析高校图书馆移动服务的现状、加强宣传的必要性和宣传推广的途径。

With the growing popularization of mobile reading services, many colleges and universities have joined in the mobile library service team with the carriers of cell phones and other mobile devices. Starting from the propagation and promotion of the service of mobile libraries and combing the concrete practice of Tongji University, this article makes an analysis of the present situation and service work of mobile library, and points out the necessity and effective channels to strengthen the propagation and promotion of the service in university mobile libraries.