产品差异化与农民专业合作社成员增收绩效

The Impact of Product Differentiation on the Income of Farmer Cooperatives Members

利用对海南农民专业合作社成员的调查数据,采用多元线性回归方法,对影响农民专业合作社成员收入的因素进行了系统的理论与实证分析,并且引入和考察了合作社的产品差异化服务。结果表明,在合作社因素中,合作社年龄、资本额、理事长非普通农民背景、合作社资金服务、产品差异化服务对成员产品净收入有显著正向影响。成员经营因素、个人因素对成员产品净收入也有显著影响。从成员经营因素来看,产品收入占家庭总收入的比例、种植业、投入成本对成员产品净收入有显著正向影响;从成员个人因素来看,户主受教育程度、村干部或非农等特别经历、喜好风险的程度对成员产品净收入有显著正向影响。

Using multiple linear regression method and the empirical evidence from Hainan Province, this paper analyzes the factors affecting income of farmer cooperatives members. In the analysis, it introduces the product differentiation service of cooperatives. It turns out that, among the cooperative factors, cooperative age, amount of capital, non-ordinary peasant background of chairman, cooperative financial services and product differentiation services have a significant positive effect on the net income of members. The operating factors and individual factors also have a significant impact on the net income of members. From the operating factors, the proportion of product revenue in total household in come, planting ,input cost have significant positive effect on the net income of members; from the individual factors, the householder＇s education, special experience such as village leader or other non-agricultural experience, and risk preference degree have a significant positive effect on the net income of members.